Hong Kong Tourism Board to develop five new markets to Vietnam and Netherlands to promote

 Tourism Board Executive Director Anthony Lau pointed to a new

Xinhua BEIJING, Feb. 14 According to Hong Kong Sing Tao Daily reported that the Mainland for Hong Kong each year over a thousand Hawker billion tourism revenue, but the Hong Kong Tourism Board to attract new customers from overseas, focusing on developing five major emerging market this year, updates to allocate more resources to Vietnam and the Netherlands, two new marketing.

Tourism Board Executive Director Anthony Lau interview that will be a new

Last year, mainland visitors increased to over two thousand two hundred million of the total visitors Liucheng three, Anthony Lau said the source for the balanced development of all regions, the HKTB in recent years focusing on developing India, Russia and the Middle East three high-growth market, this year Add to the Netherlands and Vietnam more promotion, so that overseas promotion of the market by eighteen to twenty.

This year, the HKTB to the Government for three hundred and forty million yuan of total marketing budget costs, of which about Wucheng Liu, that one hundred ninety-two million yuan put into the twenty source marketing, increased four per cent compared with last year Point three. Most of them used to the Mainland, Japan and South Korea, Taiwan, Canada and other growth and mature markets, while the five major emerging market promotion fee 33.1 million yuan, accounting for one the regions.

Anthony Lau means, with fifteen offices in the world, but the emerging markets only hire agents to do some local promotion agencies, reduce staff and expenses. He described the Hong Kong headquarters is the He explained that this type of promotion agencies and countries and regions for the publicity, not a single assist in the Hong Kong Tourism Board, emerging markets with agents, for example, both the Indian agent from Singapore, the Middle East by the British agency responsible for promotion to the Russian but also to help the German offices of such cross-border control agents may not be the fastest goal of market information, of campaign. HKTB commissioned agent, the more will investigate whether the agency for Hong Kong's